Web design is the process of planning the layout of a web page while embracing elements such as layout, color, text styles, images, navigation, graphics, font and use of interactive features while considering the site’s audience and function.
As more internet users move toward using mobile devices with varying screen sizes, a web designer’s primary target is ensuring that the website is as responsive as possible. A designer is expected to increase the flexibility of the site by using elements like flexible images, fluid grids, and media queries to embrace the flow of the web. Below are six essential skills you should have as a great web designer.
1. Sense Of Design
It is vital for every web designer to have a good sense of design. Knowing which colors you would like on your web page is not the only thing you need to know. You should be aware of all other elements of design like basic design principles, user interface design rules, typography best practices, layout principles, the use of images, etc. With the knowledge of these web design principles, a designer can create web pages that are effective in an aesthetic way, and work towards their goal efficiently.
2. Mobile Support
As stated earlier, there are an overwhelming variety of devices and screen sizes accessing the web each day. Hence, web designers must ensure that their websites support this wide range of devices by creating responsive websites. They should be able to incorporate media queries and responsive images to achieve this.
3. Search Engine Optimization
Everyone wants their website to be seen, and the easiest way for a website to be found is through various search engines. SEO ensures that your website is found. Therefore, it is very useful for any designer to know how to optimize their website so that its ranking can improve and appear at the top of the search results. A site’s ranking is affected by the site’s content, inbound links, how fast it loads, and its mobile-friendliness.
4. Know HTML And CSS
Being a good designer requires you to know HTML like the back of your hand. It is what tells the browser how to structure your page. With HTML knowledge comes CSS. CSS improves the appearance of a web page and makes the site more appealing to the visitor. It plays a significant role in user experience and making the website responsive.
5. Basic Image Editing skills
As a designer, it is essential that you know how to edit photos and work with available photo editing software. Why? Because you get more flexibility with what you can accomplish with your designs and create responsive images.
6. Have Copywriting Skills
As a designer, you might be tasked with writing some basic content for the website if the client didn’t provide it or if you are designing your own site. Copywriting involves knowing how to reach out to website visitors.
Good copy communicates the website’s intention to the user quickly–a visitor needs to know how the website can help him within four seconds. This will determine if they will stay on the page or hit the back button. Also, copywriting focuses on keyword density, which ensures that the website ranks high in search engine results. Everyone wants their website to be found, so having copywriting skills is a necessity.
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